On any social media platform, please ensure your disclosure statement precedes any hyperlink or link.
The FTC requires that the relationship between you and the brand or program sponsor, occur before a reader is redirected to another site or page. Therefore, you must disclose before any links.
The disclosure statement must appear within the content; the disclosure itself cannot be a link to another page or site.
You have the following options for blog posts:
Include disclosure statement at the beginning of your post.
Weave disclosure into the opening sentences of your post.
When posting campaign-related content to Facebook and Twitter, please use "sponsored" and make sure it appears before any link.
The abbreviated version "spon" falls short of the FTC's revised standard.
