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Mom Central received a complimentary JVC HD Everio Camcorder in order to write this review. All of the opinions expressed are our own. Does it seem like everyone’s got a smartphone nowadays? They’re super-handy for so many things, not least of all capturing spur-of-the-moment photos and videos! When it comes to capturing important life events like weddings, graduations, birthday parties, anniversary parties, and family vacations (think: wet, sandy, far away, crowded and/or noisy!), my smartphone is just not an option for me. Fumbling with my delicate, breakable iPhone is not what I want to be doing when among a bustling parade crowd or on a misty, sandy beach, capturing the moment my girlfriend surfs her first big wave!  As it is, I have found myself at the Genius Bar in the Mac Store and facing a complete phone replacement more times than I care to admit, and that’s just from everyday use!
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Keep Lunch Fresh and Chilled with Products from iCooler
Influence Central received complimentary samples of the iCOOLer lunch bag, Bottle iCooler, and the Uptown Lunch Tote from BUILT New York in order to write this review. All of the opinions expressed are our own. “Glamorous” doesn’t exactly describe the typical lunch bag. While functionality proves key (something that holds drinks, snacks, and entire meals without mess or fuss), most lunch boxes involve wet ice packs and less-than-durable structures that have you worried your salad will even make it to the office in the crisp state it started out in. The original iCOOLer lunch bag provides an incredibly durable, clean, and cool way to pack a lunch without worrying about ice or mess.
For Two Fitness Brings Fashion and Comfort to Workouts for Expecting Moms
Influence Central received a sample For Two Fitness tank to facilitate this review. All opinions are our own. Eating well and staying active are important in general, but even more so when pregnant. For many women, working out can be particularly difficult because of low energy levels, morning sickness, or the very relatable lack of time. Luckily, the second trimester can mean that a lot of women begin to feel better, and can make it to the gym. But coincidentally, that’s probably around the same time that they realize their workout clothes no longer fit them!
February Influencer Spotlights
The following featured posts are clients of Influence Central. This month we’re heading to the kitchen to check out some mouthwatering posts our Influencers have whipped up. We are featuring Anjana of At The Corner of Happy and Harried, Annette of Tips from a Typical Mom, and Camille of Viva Veltoro.
Making Simple, Flavorful Cold Brew Coffee at Home with Cold Bruer
Influence Central received a sample of the Cold Bruer to facilitate this review. All opinions are our own. Many times when I’ve purchase iced coffee on the go, it’s not strong enough for my liking. This can happen when regularly brewed hot coffee is diluted with ice. So, when I make coffee at home using my coffee pot, I worked out a decent formula to use half the water and fill the coffee pot with a handful of ice cubes so that the hot brewed coffee cools down and doesn’t get too watered down in the process. I was very excited to discover a product that would help me create the clean taste of cold brewing at home in an easy and precise way without having to engage in my ice and water science experiment on my way out the door – the Cold Bruer! The Cold Bruer is a slow-drip cold brew coffee maker that represents a new, efficient way to brew coffee at home. The Bruer’s slow-drip process brings out the best of the natural differentiating characteristics of cold brewed beans, without the possibility of over-extraction.
Join us on Thursday, February 19th for the Little Remedies #WalmartTRUFIT Twitter Party from 1-2pm EST! We will be chatting about how to best boost your child’s confidence when faced with difficult issues like bedwetting. Join us for the #WalmartTRUFIT Twitter Party to discuss GoodNites* TRU-FIT*. What: #WalmartTRUFIT Twitter Party When: Thursday, February 19, 2015 from 1:00-2:00PM EST Hashtag: #WalmartTRUFIT Moderator: @MomCentral Brand Team: @GoodNites Prizes: Two pre-party winners and six party winners will be randomly selected to receive a $50 Walmart Gift Card. One Grand Prize winner will be selected to win a $150 Walmart gift card. Questions: Contact Alexia Pagones (apagones@influence-central.com)
Vaseline Intensive Care Lotion
Influence Central received a sample of Vaseline Intensive Care Lotion to facilitate this post. All opinions are our own. We all know that what seemed to start out as a relatively mild winter for those of us in the Northeast has taken a dramatic turn! February has confronted us with snow, ice, and below freezing temperatures. Despite the cold, there are so many wonderful things to do outside that we don’t want to find ourselves suffering from cabin fever all winter long. Last weekend, I embraced the cold by spending my Saturday skiing at Hunter Mountain, and my Sunday ice skating at Prospect Park. I love taking part in outdoor winter activities with friends and family, but it certainly can take a toll on your skin. Fortunately, there’s Vaseline Intensive Care – known as the official lotion of winter!
Nintendo 3DS XL
Influence Central received the console and the game The Legend of Zelda: Majora’s Mask 3D, to facilitate our post. All opinions are our own. We're only a few months into 2015, and we’re already seeing the innovation that this year is bringing! Nintendo announced that the new Nintendo 3DS XL (available as of February 13, 2015) is on the market and is bringing portable gaming to an entirely new level with newly designed enhancements and features, offering the smoothest gaming on the go option yet.
JOHNSON’S Highlights the Importance of Bath Time for Baby Bonding and Developmen
Influence Central was invited to attend the JOHNSON’S® Global Baby Bath Time Panel and received some sample items. All opinions are our own. For many mothers, baby bath time is sometimes a typical task that can involve a fussy baby, and is viewed as a necessary step just before bedtime or for general clean up. For other mothers, bath time is viewed as a quiet and special time to relax and spend time with their little one. JOHNSON’S®, one of the most trusted baby brands on the market, has put time and resources towards looking into bath time, and found the latter to be more the case when it comes to baby’s overall development. Influence Central was recently invited to attend a JOHNSON’S® event where experts came together to discuss baby development and findings from the JOHNSON’S® Global Bath Time Report, in support of their “So Much More” campaign. As an expecting mom with my first child, I gladly attended to learn insights into why I should treasure bath time with my little one.
Of Love & Laundry: Gain #LoveLabel Bottles
Disclosure: Gain is a client of Influence Central. So often as Moms we think our kids equate love with the big moments in their lives – the splashy Sweet Sixteen birthday party, the oversized holiday celebrations with all the cousins, and the long-awaited vacation excursion to a favorite destination. But one thing I’ve noticed as my kids have grown older – my daughter just graduated from college and my son will soon finish his junior year – proves to be just how much they’ve come to appreciate the small, everyday gestures we Moms do for them, day-in and day-out. There’s nothing like living on your own and seeing what goes into having a refrigerator full of foods you love or having your favorite jeans and sweatshirt show up in your dresser drawer clean, neatly folded, and fresh-smelling.
Join us on Tuesday, February 10th for the Little Remedies #LittleRemedies Twitter Party from 1-2pm EST! We will be chatting about the changing seasons and the best ways we keep our family comfortable when it comes to their health. Join us for the #LittleRemedies Twitter Party to discuss the Little Remedies line of products. 
KitchenAid Ushers in a New Era of Kitchen Design with Inspired New Collection
Influence Central was invited to attend a KitchenAid event in NYC to facilitate this post. All opinions are our own. This year, KitchenAid is unveiling its new dramatically designed major appliance collection available in stainless steel, black, white and black stainless steel. We had the opportunity to preview the new collection during a showcase event that took place at the Cedar Lake Dance Studio in NYC. The new collection, which launches globally in April 2015, is inspired by the best known and most iconic product from KitchenAid, the stand mixer. KitchenAid has been synonymous with kitchen design and innovation since it unveiled its first stand mixer in 1919 and dishwasher in 1949, which was the first dishwasher on the market for consumers!
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