We were delighted to welcome 12 mom bloggers to our new Mom Central offices last Wednesday for our first Boston-area Mom Bloggers lunch. It was the perfect opportunity to get together with our local mom blogger community and introduce them to our team here at Mom Central.

Give a bunch of bloggers who usually only converse through the written word an opportunity to get together live, and conversation flows! The ladies who joined us cover so many different topics in their individual blogs – family, babies, kids, working from home, working outside of the home, homeschooling, raising teens, single parenting, and so on. You name it, these ladies do it and have an opinion about it! Needless to say, there wasn’t one moment of silence throughout lunch.

Then it was time for Stacy to address the moms, introducing them to the Mom Central team and explaining what we do here, from our word-of-mouth mom panels to our blog tours for products.  As a mom expert and a leader in the marketing-to-mom field, Stacy also discussed what companies look for in reaching out to mom bloggers, as well as ways for mom bloggers to market themselves, as many are looking for opportunities to monetize their blogs.

Stacy then held a quick question-and-answer session with the bloggers, where some interesting questions concerned what Mom Central communicates to companies about blogger outreach, where our business comes from, and, perhaps most importantly, when we could have another lunch! We hit on all of these topics and more, all while getting to know each other and enjoying what was a delicious meal. Many of the bloggers were excited about being a part of our blog roll to receive outreaches when it comes time to review products on their sites.

We had a wonderful time hosting the Boston-area mom bloggers at Mom Central, and look forward to our next event!

Jane Porricelli
Social Media Manager

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