Baby Einstein Revisited

I remember talking with Julie Aigner-Clark, a former literature and art teacher, two years after she started The Baby Einstein Company. We chatted about how she had created her very first Baby Einstein video, specifically for her newborn daughter, in her basement with borrowed equipment and black drop cloths, and edited them on her home computer. She aimed to create an interactive, hands-free way to play with her baby: in essence bringing a board book to life on the screen. At the time she had no idea that her project would ever develop into the Baby Einstein phenomena that it is today.

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Yoplait Kids!

As Moms with families on the go we are constantly on the lookout for ways to get our children to eat nutritious foods, and the key is finding things our kids really enjoy. The new Yoplait Kids with 25% less sugar Omega-3 DHA offer a great on-the-go, healthy snack

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Relax, Restore, Renew!

As we go through our whirlwind days as Moms we are busier than ever trying to balance it all. We juggle daily tasks inside and outside of our homes, trying to succeed in every task we undertake. Whew! We at Mom Central know that Moms everywhere often just need a breather (ourselves included!). Amidst all of our priorities, however, it's easy to forget that relaxing isn't just a privilege -- it's a necessity! In Mom Central's on-going search to find ways to help Moms unwind, Kimberly-Clark's "Room-A-Day Giveaway" sweepstakes has captured our attention by encouraging moms to "Relax, Renew, and Restore."

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The Trouble With Teens

Ever since the horror stories began about the new generation of workers entering the workplace having never heard the word "no" and exhibiting a work ethic (or lack thereof) that didn’t exist when our generation started working, speculation has grown about why this is. Is it because of helicopter parents? Rising divorce rates that cause some distracted parents to give their kids less of the attention and discipline they need are instead replaced with bribes to pacify them? The desire of parents these days to be friends with their children first and parents second?

Well here comes a new theory, and it’s one I’ve believed in all along. The number of teenagers with part-time jobs has dropped significantly in recent years. While that number was once well above half, it has dropped to just over 40% nationwide and less in many states.

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