Marketing to Moms

According to a recent article out of England, moms are no longer just worried about the marketing aimed at their kids – they’re also worried about the commercials and ads being aimed at them.

Although moms make the majority of purchasing decisions for their homes, about everything to cars to house cleaning products to clothes, a study of over 1000 mothers proved that advertisers are missing the mark. Not only did half of the women surveyed disagree that advertisers were targeting them well, over 80% of moms also said that marketers clearly don’t understand moms’ interests, values, or motivations.

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Facing Cold Season Unarmed

Bye-bye baby cold meds; it’s back to Grandma we go. With the recent withdrawal of many baby medicines from stores, parents are at a loss to find new ways to treat their sick infants, thus leading many back to the natural remedies touted by grandmas everywhere for generations.

Oral cold and cough medicines for the under-2 age group, including many by Tylenol, PediaCare, and Triaminic, were pulled from shelves earlier this month due to reports of misuse, leading to overdose, although the products are claimed to be safe when used correctly. This tends to be tricky when it comes to the youngest children though, as many of the medicines claim to be safe for children under 2 but don’t list appropriate doses which have been tested.

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The Danger of Genius

With a recent segment, 20/20 became the latest of the national media outlets to draw attention to child prodigies. Three children were featured on the show, including Adrian Aivaliotis, a 3-year-old from Connecticut who knows all US state and most world capitals. Besides his extraordinary memory, Adrian can also recognize certain musical pieces and paintings and was learning to spell difficult words by the time he was two.

So…what doesn’t this 3 year-old know?? Does remembering the capital of Burkina Faso mean he’s the next nuclear scientist? Or does it mean, perhaps, that this kid, despite his obvious talents, isn’t spending enough time reading stories, playing with other kids, building blocks, or watching Blues Clues? (The answer is Ouagadougo, by the way, although most people would probably be impressed if you even recognized the country.)

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Welcome to Disney Garden

Sure, it’s true that many more organic and all-natural foods are available nowadays in even the smallest of grocery stores – and at prices once unimagined. But sheer availability and convenience doesn’t mean that our kids are going to eat them, which any mom who has tried to switch her family to a healthier lifestyle may quickly have realized.

So what might inspire our kids to eat healthier? (Other than our constant nagging, bribing, and even begging, of course.) Well – Disney. With the recent launch of Disney Garden, a character-themed brand of healthy snacks and side dishes for kids, children everywhere will be eating healthy, and enjoying it, in no time.

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