Thursday, 11 December 2008 08:44
FOR IMMEDIATE RELEASE:Contact: Chrissy Stoddard
Mom Central, Inc.
617.244.3002
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twitter: @chrissystoddard
www.MomCentralConsulting.com
www.MomCentral.com
National survey finds 91% of Moms worrying about holiday shopping this year and 75% devoting more time and research to holiday purchases given the economic recession. Mom Central’s First Annual Gift Guide provides just what they wished for.
Newton, MA - November 25, 2008 – This year, given a now official recession, Moms are devoting more time and research to their holiday purchases. According to a survey just completed by national mom marketing agency Mom Central Consulting, 75% of Moms research items or seek out recommendations from friends and family before buying, and 91% find holiday shopping more challenging this year. In fact, 79% of Moms expect to spend less money this holiday season than last, and 58% of Moms think holiday shopping requires more creativity this year, since they won’t buy as many big ticket items.
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A few weeks ago, a friend of mine and I were chatting when she shared a story about an argument she recently had with her husband. Apparently, he had banned her laptop and blackberry from their bed. After first being completely horrified, then laughing hysterically (exactly what DID she need to do with her laptop in bed?), I realized that my friend’s husband was on to something. With a blackberry, laptop, and likely an errant kid or pet (or both!) crowding even a king size bed, how on earth were my friend and her husband going to get any time for themselves? 
