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Monday, 06 August 2007 19:00

Cig_outIt’s a great feeling when you start coming across several articles related to protecting our children all in one week. You might remember the frightening reports not too long ago about the amount of smoking featured in movies. Frightening because it was found that tobacco made an appearance in 90% of R-rated movies and 75% of PG-13, PG, and, yes, even G-rated movies. Perhaps even scarier was the related study showing that children exposed to large amounts of smoking in movies are up to three times as likely to start smoking than their peers. Which are the kind of statistics that can keep me up at night.

Thankfully, though, a new report just went out – one explaining Disney’s newest policy on the issue. As of July 25, Disney became the first major studio to take a stand to help protect our kids. In the future, family films made by Disney will feature no smoking at all. None. Which, I can’t help but note, sure beats 75%.


Monday, 06 August 2007 19:00

Teen_love_computersAccording to a study released by Alloy Media & Marketing, 96% of teenagers and tweens who use the Internet visit one of the countless social networking sites like Facebook or MySpace once or more per week. Which may or may not be surprising to you, depending on if you have a teen or preteen at home. (Needless to say, having two myself, this news came as no surprise.)

For advertisers, this means that they can find kids on these sites, and what these kids want are the kinds of freebies, downloads, and content that they can use on their profile pages. Grunwald Associates, which ran a national survey to determine how marketers could reach these kids online, found that most were interested in entertainment, technology, and enhancing their ability to socially network online. Which means that this group is easily accessible and has simple and clear demands, thus basically creating a virtual breeding ground for young consumers.


Sunday, 05 August 2007 19:00

Books_boringI came across a scary statistic the other day: according to the US Department of Education, 32% of 4th-graders say that they never or very rarely read outside of school for fun. Which is even scarier when you consider that the statistic is only 18% internationally.

Yikes.

With the unbelievable number of Harry Potter books sold (a record 8.3 million on its first day in stores, for anyone’s who’s counting), you’d think many more kids would be interested in reading. But that’s apparently not the case. In a world of computers, cell phones, video games, and television, reading has seemingly lost its allure. 

One problem could be that not enough adults read for fun these days – and if Mom and Dad aren’t reading, why should the kids? And with so many other things to do, kids may need encouragement to choose a book over a favorite video game or TV show. (Although, last I checked, Reading Rainbow was still on. As is a terrific new PBS show, WordWorld, landing this September.


Friday, 03 August 2007 19:00

White_house_momsWhile mothers all across the country balance the challenges of work and family everyday, a select group of 10 moms on the national stage face a special challenge. These women come from all different states and backgrounds, but all have children under the age of 13 and work in Washington, D.C. Unfortunately, unlike many working mothers, many of these moms are forced to live apart from their children during the workweek. Sound unusual? Welcome to the Women of  Congress. (http://www.washingtonpost.com/wp-dyn/content/article/2007/07/18/AR2007071802167.html?nav=rss_politics/congress)

Most moms have trouble enough getting the presentation to their boss on time while planning meals for the week and picking up the dry cleaning on the way home. Add to that fundraising, politics, and dodging criticism in the press, and you’ve got the life of a Congresswoman mother.  


Thursday, 02 August 2007 19:00

Kids_fightingSure, parents everywhere are used to feeling jealous now and again. Other moms and dads at the playground might make more money, have cleaner houses, bake better brownies, or have seemingly perfect kids. Keeping up with the Joneses has been a national catchphrase for as long as anyone can remember – and with good reason: jealousy is a natural part of life.

Yet not one you’d expect to be part of the daily routine of a 6-year-old. But that’s exactly what’s happening. Those lavish birthday parties and extravagant houses aren’t just affecting other parents – they’re having a huge impact on kids. In fact a recent article in the New York Sun discussed how this problem might be more common than we think. (http://www.nysun.com/article/58552)


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