Mom Central - FAQs | Mom Central

~ FAQs

I applied for your company’s Blog Roll…now what?

Welcome! You will receive an acknowledgement from our team and placed into our vetting queue. Typically this process takes between 2-5 weeks. Please be patient as we do a deep dive into your blog and social platforms.

When you say ‘vetting’, what does that mean?

We consider our campaign participants valued, professional partners and we’re deeply committed to helping our clients’ achieve their program goals. As a result, we work hard to ensure we activate the best-matched participants for each and every campaign. During our vetting process we do extensive research weighing the following factors:

~ The traffic to your blog
~ The strength of your editorial content
~ Your past posts and relationship with brands
~ Frequency of posts
~ The aesthetics of your blog
~ Reader engagement
~ Your social platforms and reach (Facebook, Twitter, Pinterest, Instagram, Google+ and more.) 

Great. I’ve waited the 2-5 weeks, now what? 

Upon completion of our vetting process, you will receive another email. This email includes what you can expect by being a member of our community; a link to our Campaign Participation Guidelines, which we require our influencers to sign; contact names if you have any questions or issues; and a link to upload your Google Analytics Snapshot.

Then, sit back and keep an eye on your email for opportunity invitations from our team.  These outreach letters invite you to participate in our campaigns, but do not guarantee acceptance into the campaign. These letters will share information about a product/service/event and how the campaign will run, including what we will ask of you and what you can expect in return. If you would like to participate, simply respond to the link contained in the letter, and we’ll let you know as soon as possible (sometimes up to 2 weeks) if you’ve been accepted into the campaign. We’ll also let you know if we were not able to accept you into the campaign.

Why don’t I get ALL of the Influence Central outreaches?

Based on what we know about your blog, we ‘pre-criteria’ sort based on a brand’s preferences. Some brands have geographic needs or traffic goals, for example, and as a result we narrow our outreach. We don’t want to burden you with the process of signing up for a campaign if we already know your blog wouldn’t fit the brand’s criteria.  But also know we do a full sweep of our community two times each year to make sure all information is updated.

I get outreaches but I rarely get selected! Why?

We understand that this must be frustrating. Please know that we do our absolute best to be sure that everyone gets selected for opportunities. While we are thrilled that our community has grown, there simply are only a limited number of spots in each campaign. On average, our campaigns require 60 influencers and we typically receive several hundred sign-ups. Please don’t take it personally when you are not selected! At times, our clients specify certain criteria that narrow our selection pool, e.g., Moms of toddlers who live in New England. This is why it’s super important to update your information every few months as this might open up new opportunities for you. As of now, the most efficient way to do this is to open one of the emails you receive from us. At the very bottom there is a link that says “Update Profile and Subscription Preferences”. Update each section separately and be sure to click ‘Update’ each time. The fields will be pre-populated with the information we have on file.

Blogs primarily focused on ‘deals/coupons’:

When we receive inquiries from our community on why they don’t get chosen or don’t get opportunities sent to them, many times, their blog primarily features deals and/or coupons. Most of our programs are editorial-focused, requiring comprehensive, first-person reviews of a product or service.  Brands have strong feelings regarding deal/coupon blogs – some love them and others feel these blogs are not a fit for the brand.

Blogs primarily focused on blog hops, link-ups, and giveaways:

We also receive opportunity inquiries from bloggers who have many link-ups, blog hops, and giveaway posts. Bloggers love to promote content from other bloggers and we know community is important in this space. Blog hops and link-ups help drive traffic and awareness of other sites. Giveaways also get people to come to your site and help your blog get noticed. However, the clients we work with want their content to be seen. When the majority of your content consists of giveaways and link-up posts, a brand campaign seems to get lost among the other content. Therefore, blogs with consistent, frequent posts about link-ups, blog hops, and giveaways typically have less of a chance of getting selected.